Betty’s emerges as growth engine for Australia-based Retail Zoo

The versatility of the burger brand has been successful across multiple locations.

Australian restaurant chain Betty’s Burgers is emerging as a new growth engine for holding company Retail Zoo, taking its burger brand into the Western Australian market by launching a store in Perth, followed by additional stores within the next two years, according to GlobalData.

The versatility of its brand has been successful across multiple locations, which can serve as a huge asset cultivating into a truly national offering, said GlobalData’s consumer insights analyst Namrata Sain.

“Also, possessing an attractive pipeline of newly identified store locations and an extensive runway for further store format evolution, the company is taking utmost care towards its store expansion to gain a competitive edge among its rivals,” Sain said.

According to Retail Zoo’s annual accounts, take-away and delivery account for about 35% of sales, up from 20% to 25% during pre-pandemic, and average store racking up annual sales of at least $3m, compared with forecasts of about $2.7m before the pandemic.

This growth was partly attributed to a shift away from dine-in sales towards take-away and delivery during the pandemic. “Additionally, the launch of mobile ordering app with menu innovation, guided by consumer preferences aided in premium customer experience, brand loyalty and repeat consumers,” Namrata said.

Retail Zoo expects a scope for at least 150 Betty’s Burgers restaurants in Australia, rising from original forecasts for about 100 stores, believing that there is a potential to expand offshore once the borders reopen, Namrata noted.