Alibaba launches ‘Malaysia Week' in China

Alibaba Group has announced the launch of ‘Malaysia Week’, a special online promotion initiative that seeks to attract Chinese consumers to buy all-things Malaysian from the 6-12 July this year.

The Malaysia Week campaign is set to showcase an array of ‘must-see’, ‘must-eat’, and ‘must-experience’ Malaysian products and tourism across Alibaba’s platforms.

“Malaysia Week is the first time Alibaba has promoted one country for an entire week. This symbolises our commitment to introduce and promote Malaysian products, services, culture and tourism in China. We hope to continue to host promotional activities such as this in the long term to enable local Malaysian businesses expand their international exports in China and the rest of the world,” said Jack Ma, executive chairman and founder of Alibaba Group.

More than 50 Malaysian brands, featuring a wide range of product categories, will be showcased, in addition to a whole host of exciting promotional activities to be launched during the period.

‘Malaysia week’ is the result of fruitful discussions between Alibaba Group and Malaysia since the launch of Electronic World Trade Platform (eWTP), according to the company.

By Muneerah Bee