Bestseller improves business intelligence and innovation with Centric Software

Product lifecycle management (PLM) software provider Centric Software recently announced the release of a success story video about its customer, clothing and accessories company Bestseller.

“Before using Centric, teams maintained data in separate places,” explains Dan Friis, CEO at Bestseller Fashion Group China (BFGC). “Data consistency was a big issue for us. After using Centric for a couple of seasons, things have completely changed. Communication across teams became a lot smoother. People can rely on the information they get and really focus their energy on being efficient and creative.”

Liu Ming, executive assistant to CEO and project owner at Bestseller, added: "The part we like best about Centric is its configurability. This creates huge value for us by cutting development costs and reducing speed to market. We also like the fact that it is a cloud-based solution. This means that the platform is accessible anytime, anywhere from around the globe without degradation in performance.”

BSFG designs collections for more than 6,000 stores in China, under five Bestseller brands (Only, Jack & Jones, Vero Moda, Selected and Name IT) as well as the independent J. Lindeberg brand. It also markets its products online, in more than 3,000 branded chain stores, and in 12,000 multi-brand and department stores worldwide.