BloomReach, Elastic Path launch global partnership

BloomReach recently launched a strategic global partnership with e-commerce software provider Elastic Path Software which will bring competitive advantage to enterprise businesses pursuing a best-of-breed approach to customer experience and commerce.

Chris Gardner, director of strategic partnerships at BloomReach, said: “Elastic Path’s vision for modern commerce reflects our own vision in a remarkable way. Their best of breed enterprise commerce platform combines perfectly with BloomReach’s best of breed Digital Experience Platform (DXP) platform. Customers select Elastic Path because they are looking for business agility and ways to innovate. The world is changing and digital transformation requires businesses to be disruptive, staying ahead of the market – exactly the same reasons why brands choose BloomReach DXP.”

An increasing number of top brands are abandoning siloed, single-stacks for more flexible, headless content and commerce solutions that provides agility and can easily scale with their business needs, according to the companies, and being able to combine and integrate solutions that rank amongst the top performers in their own space enables brands to optimise and re-invent customer experiences. BloomReach’s machine learning and artificial intelligence capabilities, combined with Elastic Path’s advanced commerce capabilities, gives customers a head start in client engagement and brand awareness.

“The BloomReach digital experience platform is a next generation customer experience platform – agile, open, adaptive and intelligent,” said Peter Ford, vice-president EMEA and APAC at Elastic Path. “Our combined BloomReach and Elastic Path customers will benefit from an incredibly flexible system that allows them to express their unique brand, and quickly experiment with new ways of reaching customers. We are very pleased to bring this unique combination to market.”