Condé Nast, Farfetch announce new e-commerce partnership

Global luxury fashion online platform Farfetch recently announced a partnership with Condé Nast, a global media company, to connect Condé Nast's global editorial portfolio with Farfetch’s e-commerce, technology and logistics platform.

As part of the partnership, Style.com has discontinued operations and now redirects to Farfetch.com.

The partnership will create a seamless luxury shopping and editorial journey from leading brands and boutiques, linking them with Condé Nast’s online and social media content.

The content-to-commerce shopping experience will include a seamless technology connection to easily enable Farfetch product integration into Condé Nast’s content; shopping guides created by Condé Nast publications, highlighting products from Farfetch; and distribution of shoppable content across Condé Nast digital and social platforms.

José Neves, founder and CEO of Farfetch, said inspirational content is a natural part of any luxury shopping experience. He added, “In the same way as we empower the fashion industry and connect consumers with the world’s best brands and boutiques, we want to connect them with outstanding content. This global partnership with Condé Nast will significantly augment the retail experience for our customers, and we see it as a natural step in Farfetch’s approach to commerce and our strategic vision to connect those who create fashion, curate fashion and develop fashion content.”

As part of the partnership, Jonathan Newhouse, Condé Nast chairman and chief executive, will join Farfetch’s Board of Directors. “As an early investor in Farfetch, this partnership is the next step in our evolving business relationship. It further unites two leaders in their respective sectors, combining best-in-class content with the world’s leading online luxury shopping destination,” he said.

Farfetch sources items from more than 200 brands directly and from over 500 luxury boutiques worldwide and offers customers nine language options and same day delivery in 12 cities. Condé Nast’s global portfolio of titles, such as Vogue, GQ, Glamour, Vanity Fair and Allure in 29 markets and across multiple platforms, has an audience of over 340 million.