Desigual store in Orchard Road reopens with new design concept

Spanish clothing brand Desigual recently reopened its Orchard Road store, the first in Singapore to get the new design concept, which offers a customer-oriented shopping experience, according to the company.

The 300-sqm space will be the first one in Singapore to carry the Sports category, along with Women’s, Men’s, Accessories and Shoes collections.

The new store concept, created in collaboration with renowned architect Lázaro Rosa Violán, features fresh Mediterranean inspiration, bright tones and unique elements such as coffered walls. Eye-catching colours aim to draw customers into a surprising and original world, the retailer added.

Desigual’s Sport category features garments that have been designed for women who want to embrace physical exercise while still adhering to the latest trends with style, comfort and skill.

Established in Barcelona in 1984, Desigual is currently present in nearly 100 countries through 13 sales channels.