Eros partners Grofers to grow customer base

Indian film entertainment company Eros International has announced that Eros Now, its digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with Indian online supermarket Grofers.

As part of the collaboration, Grofers’ Smart Bachat Club (SBC) Annual Plan will now have access to Eros Now’s library of over 11,000 film titles, original shows and music videos. The offer is available to existing and new customers of Grofers SBC annual pack subscribers, which is currently priced at 449 Rupees (US$6) per year.

Rishika Lulla Singh, CEO of Eros Digital, said: “It is an exciting development for Eros Now to enter into a partnership with Grofers – India’s leading low-price online supermarket. Sharing and processing large quantities of data has led to some significant disruptions in the design of business models, especially in the Indian retail sector. With Grofers’ extensive customer reach, we are looking at expanding our subscriber base and giving SBC customers access to our compelling and engaging content.”

Launched earlier this year, the membership-based SBC gives consumers access to over 3,000 products at wholesale prices. SBC members also get special discounts and cashback offers during sale days including exclusive bank offers.

Grofers co-founder and CEO Albinder Dhindsa said: “We are delighted to partner with Eros Now, as a part of our endeavour to reach out more and more consumers with Smart Bachat Club, a first of its kind and now the most successful grocery loyalty programme in the country. Since its start in January 2018, SBC has given a strong boost to our business. The subscription offering, where the customer pays in advance for special pricing on items has crossed half a million subscribers already and is expected to touch one million by the end of 2018.”

According to the company, SBC enrolled 50,000 members within the first two weeks of its launch and currently has over 500,000 subscribers.

Eros International acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

By Muneerah Bee