European producers to introduce their products to South-east Asia market

Over 40 European organic food and beverage producers from 14 different European Union (EU) member states will be on a week-long business mission to Singapore from 15 to 17 May 2018. They will introduce their products – all of which are EU Organic certified – to the South-east Asia market.

The EU Organic logo is a quick and easy way for consumers to not just recognise the organic produce but to be assured of the high standards of the organic produce. The EU Organic certification process sets restrictions on pesticides, fertilisers and antibiotics and how organic farmers create good quality produce through crop rotations and cultivating in season. Organic farming also means that the time and distance from the farm to the kitchen is greatly reduced.

The seventh business mission, under the EU Business Avenues in South-east Asia programme, brings more than 40 producers to Singapore to meet local distributors, exporters/importers, supermarket and retail chains, and hotel/café/restaurants buyers. These European producers coming from 14 different member states will bring to Singapore some of the organic delicatessens that Europe has to offer. These include a large variety of fruits and vegetables, but also high-quality food products such as wine, spreads, olive oil, condiments or coffee.

Barbara Plinkert, European Union ambassador to Singapore, said: “Given the healthy lifestyle trends globally, there is a significant increase in the number of people buying organic items. With the attention being given to quality, safety and health, the demand for European organic products has been growing steadily.”

Given EU's stringent legal framework that governs not only production and processing but also the control and labelling of organic food and beverages, Plinkert said: “This assures customers buying EU organic products of the highest standard.”

This business mission aims to help European producers establish connections with South-east Asia distribution channels and end-users such as the hotels and restaurants and open up new business opportunities.

The mission will then travel to Ho Chi Minh, Vietnam to participate in EuroSphere (a premium exhibition focusing on the showcasing gourmet food, wine & spirits, lifestyle products and many others) from 18 to 20 May.