Giving merchants direct access to the world's most popular marketplace

Cloud commerce innovation provider Magento Commerce recently announced the addition of sales channel capabilities, so that merchants can more simply and cost-effectively manage inventory on Amazon directly from Magento Commerce.

Merchants will benefit from powerful listing tools that direct product distribution and visibility, provide detailed competitor reporting and generate pricing recommendations -- all designed to increase sales revenue, according to the company.

Since the launch of Amazon Australia, shopping traffic has risen by 90% to over 14 million visitors. As Amazon continues to command greater share of online retail sales, merchants are increasingly adopting strategies to grow sales on third-party marketplaces. In a recent Magento study, 92% of merchants surveyed said that they expect to grow their Amazon sales channel revenue over the next twelve months.

“With a majority of consumers starting product searches directly on marketplaces like Amazon, this is a tremendous opportunity for merchants to help consumers discover their brand and buy their products,” said Mark Lavelle, CEO of Magento Commerce. “This enhanced capability from Magento helps merchants simplify the listing process and measure the value gained from this important channel.”

The new Magento sales channel capability allows merchants to quickly and seamlessly sell through the Amazon Marketplace using product distribution and pricing strategy.

“Consumers want to buy where and when it’s most convenient for them,” said Jeff Finkelstein, founder of Customer Paradigm. “We are seeing a lot of excitement and demand from Magento merchants to make marketplaces a part of their holistic sales channel approach. This new capability is integrated into the core platform and provides a powerful toolset to drive results in channels like Amazon.”