Hairspray market rising

The global hair spray market is expected to record a CAGR of over 19% until 2020, according to a report from Technavio. In the report, Technavio covers the present scenario and growth prospects of the global hair spray market for 2016-2020. To calculate the market size, Technavio researchers have considered revenues generated in the overall market. The report also presents market segmentation based on product (aircraft handling, passenger handling, cargo handling) and geography (EMEA, the Americas and APAC).

“The men's grooming category is a lucrative market for all the vendors in the market. The landscape of men's styling and grooming has changed dramatically over the years. Men across the globe are becoming increasingly beauty- and image-conscious. The male grooming segment is expanding from traditional shaving products, deodorants, and basic bath and hair-care products to premium ones, including hair styling products, concealers, skin whitening solutions, sunscreens, and anti-ageing and anti-wrinkle products,” said Brijesh Kumar Choubey, one of Technavio’s lead industry analysts for cosmetics and toiletry.

“This evolving consumer behaviour has also led to the rise of a specific target group, the modern metrosexual male, generally identified as urban heterosexual men who pay high attention to their appearance and spend substantially on grooming, beauty treatments and clothes. Hair-care products are some of the most popular in this consumer segment,” added Choubey.