Hong Kong Sports and Leisure Expo to debut in July

The inaugural Hong Kong Sports and Leisure Expo will be held from 21 to 25 July at the Hong Kong Convention and Exhibition Centre.

Organised by the Hong Kong Trade Development Council (HKTDC), more than 90 exhibitors from Hong Kong, China, Japan and Korea will showcase sports and leisure products as well as services from more than 120 brands to provide visitors with a new shopping and leisure experience.

“This all-new expo showcases and sells sports and leisure products, arts and hobby supplies, as well as interest classes,” said Benjamin Chau, HKTDC’s deputy executive director.

There will also be more than 40 on-site events and six theme zones featuring sports and leisure products.

The zones (Outdoor Adventure, Sports Hub, Health and Fitness, Photography World, Fun and Play, and Handicraft Market) allow visitors to explore the diverse products and activities on offer, as well as demo sessions conducted by selected exhibitors.

Chau explained: “Members of the public can try some of the products and take part in experiential activities, such as indoor climbing, emerging sports and handicraft workshops. Exhibitors can collect valuable consumer insights on their products and services, launch new products and build their brands through this platform.”

One exhibitor -- football concept store Futbol Trend -- will showcase some of the latest brands and trendy sports collections and offer football classes, jersey printing and freestyle football performances. They are also co-organising with the HKTDC a “Hall of Fame” to exhibit autographed jerseys by soccer stars such as Lionel Messi, Neymar Jr., Cristiano Ronaldo and more.