Lacoste selects Manhattan Associates to power omnichannel retail operation

Lacoste, the global fashion brand, has selected Manhattan Associates’ Enterprise Order Management solution to orchestrate its omnichannel retail operations and facilitate the company’s continued growth. With Manhattan’s technology, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers.

The technology will provide Lacoste Customer Service Representatives – initially in the call centre – with a single view of customer transactions and network wide inventory, while giving shoppers control of when, where and how they receive goods.

Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centres, suppliers and stores and makes it available to sell through any channel. The solution also provides a single view of inventory and customer transactions across the retail enterprise, enabling every channel to work together to create a seamless customer experience.

“Manhattan’s depth of experience and capabilities in omnichannel fashion retailing made this an easy decision,” said Francis Pierrel, CEO, USA, at Lacoste. “Manhattan’s success with large and innovative omnichannel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omnichannel operation and will drive conversions across every point of commerce and improve customer lifetime value.”

Pierrel continued, “As we build out our omnichannel capability, our Customer Service Representatives (CSRs) – in call centres and stores – will be able to view and service customer orders across all selling channels. CSRs will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfil the order with stock from any channel—delivering a great customer experience and building brand loyalty.”

Lacoste will initially deploy Enterprise Order Management in the US and plans to expand the deployment globally to support the company’s omnichannel retail operations throughout Europe and Asia.