Lancôme pop-up store offers ‘retail-tainment' at Hong Kong International Airport

French luxury beauty brand Lancôme Travel Retail Asia-Pacific launched a Holiday Wonders pop-up concept at Hong Kong International Airport (HKIA) last month.

Lancôme brought a little piece of Paris to the heart of bustling HKIA with a pink 5-metre high Lancôme branded Eiffel Tower and a pop-up store inspired by the City of Love, complete with a digital ‘Journey of Holiday Wonder’ game for travellers to receive a digital boarding pass for an opportunity to experience Lancôme Miracle Secret fragrance right at the feet of the Eiffel Tower.

Opened till 15 January 2018 at HKIA Departure Central Concourse, the Lancôme Holiday Wonders pop-up store (pictured) celebrates the inaugural partnership of The Shilla Duty Free, commemorating the retailer’s first entry into one of the busiest airports globally.

Emmanuel Goulin, managing director of L’Oreal Travel Retail Asia-Pacific, said: “Much like how the Eiffel Tower is a Parisian icon, Lancôme is also a quintessential luxury French beauty leader that has been making women’s lives more beautiful over the past 80 years through our quality skincare, makeup and fragrances. In the years to come, it is our hope that Lancôme will continue to channel the spirit of the Eiffel Tower by offering the best in beauty to all women, and growing in strength to become the largest French beauty brand worldwide.”

A series of immersive ‘retail-tainment’ awaits travellers at the Lancôme Holiday Wonders pop-up store. Beginning at the Eiffel Tower, a digital map will lead guests to discover the Lancôme Holiday Wonders pop-up store and the perfect holiday gifting experience.