Lazada adds Singapore to its footprint

Lazada.sg offers 13 product categories.

LAZADA.SG has opened for business, promising online shoppers in Singapore an effortless shopping experience and online sellers an easy access to online commerce.

Since its launch in 2012, Lazada has set up operations in Indonesia, Vietnam, Malaysia, Thailand and the Philippines, and the launch of Lazada.sg builds on the company’s success to date. “We have already established ourselves as the leading online shopping mall in South-east Asia and feel that now is the right time to be bringing Lazada to Singapore,” said Martell Hardenberg, Lazada’s co-founder and managing director of Lazada.sg.

Lazada.sg offers 13 product categories including Health & Beauty, Mobiles & Tablets, Consumer Electronics, Home Appliances, and Home & Living. It emphasises a lifestyle focus and will soon launch a private fast-fashion label.

At Lazada.sg, product categories are arranged by floors, much like how shoppers would find them in traditional malls, making the shopping experience convenient and intuitive. Lazada CEO Maximilian Bittner said he is confident of the popularity of Lazada.sg because it offers a number of features that enable “effortless shopping”. These features include free delivery, cash-on-delivery, free returns, best selection of products, safe and secure transactions and customer service. While Lazada carries its own inventory of products, it is also attracting local vendors to sell on its marketplace.