Mothercare goes for Manhattan's solution

Mothercare will be using Manhattan Associates’ Supply-chain Commerce Solutions to deliver a ‘best-in-class’ multi-channel experience to its customer.

The implementation, expected to go live early this year, will mean faster and more convenient fulfilment options to Mothercare customers worldwide. It will enable the leading global retailer for parents and young children to make store stock available for online sales, as well as enhance the efficiency of its customer processes by speeding up delivery.

Mothercare plc — which owns retail brands Mothercare and Early Learning Centre — operates in 60 countries, with 1,300 stores worldwide. It aims to be a digitally-led business supported by a modern retail estate, offering style, quality and innovation in products and great service to customers everywhere.

Said Matt Stringer, Mothercare’s chief operating officer: “The strategic global investment in Manhattan’s solutions will help us transform our business. We’re building our capabilities to provide a ‘best-in-class’ multi-channel experience — offering our customers what they want, when they want, and how they want it.”

It opted for Manhattan’s solutions after a careful selection process that took into account the tech provider’s supply-chain commerce vision and ability to deliver within the tight timeframes required.

Manhattan Associates designs, builds and delivers leading solutions that support both top-line growth and bottom line profitability. It helps customers to operate successfully in the omni-channel marketplace, using its software, platform technology and experience to converge front-end sales with back-end supply-chain execution.

According to Craig Sears-Black, UK managing director, Manhattan Associates, “customer service is what differentiates the modern retailer in the multichannel world”.

“Next-day order fulfilment is no longer good enough for the typical customer. Implementing our solutions will give Mothercare visibility and fulfilment optimisation within its supply chain and retail operations, allowing it to deliver a more diverse range of fulfilment options to meet the demands of today’s consumer,” he said.