New beauty pop-up store offers immersive retail experience

French luxury beauty brand Lancôme Travel Retail recently brought a pop-up store to Singapore Changi Airport.

In partnership with The Shilla Duty Free and Changi Airport Group, the Holiday Wonders store celebrates the brand’s ‘Declaring Happiness’ global campaign and the release of Lancôme Advanced Génifique Sensitive. It is located at Changi Airport Terminal 3 Departure Transit Hall (Central) from now
to 10 November 2017.

The Lancôme augmented reality (AR) virtual makeover app, Virtual Mirror, was also introduced as a Travel Retail Worldwide exclusive at Singapore Changi Airport. The digital application allows customers to instantly try on eye, lip and cheek makeup. They can also try on trendy makeup looks designed by Lancôme experts.

Another digital touchpoint is found at the pop-up entrance, where customers can play an interactive digital game for an opportunity to win Lancôme’s bestselling L’Absolu Rouge lipstick samples.

“Lancôme is about making women’s lives more beautiful and we are rooted in the belief that happiness, more than anything, makes women beautiful. Bearing this in mind, the Holiday Wonders pop-up store not only marks an exciting milestone for Lancôme Travel Retail but also reaffirms our brand ambition to share happiness with global beauty enthusiasts through this unique travel-exclusive retail experience during the holiday period,” said Tao Zhang, general manager of Lancôme Travel Retail Asia.