New interactive makeup consultant launched in Shanghai

Perfect Corp has announced that the Watsons flagship store in Shanghai has launched Consultation Mode from its successful virtual beauty app, YouCam Makeup.

Watsons shoppers in Shanghai are invited to use the makeover kiosk to try on over 30 different products from their favourite makeup brands, including MaxFactor, Maybelline and Kate Cosmetics. Using YouCam Makeup’s augmented reality (AR) beauty technology, customers can easily select colours and styles by experiencing the true-to-life effects in real-time.

“We are delighted to announce our new partnership with Watsons Shanghai, bringing virtual makeup try-outs from YouCam Makeup to their shopping experience,” said Alice Chang, CEO, Perfect Corp.

“Our app’s Consultation Mode transforms the in-store product discovery and selection process, resulting in far higher customer satisfaction by increasing confidence [in the product] before making a purchase. We strive to help bricks-and-mortar retail partners leverage the latest AR technology to create unique and pleasant experiences for digitally-savvy consumers,” she explained.

The YouCam Makeup Consultation Mode allows cosmetic brands and beauty retailers to seamlessly display their latest beauty products for customers to try on, virtually. YouCam Makeup is available for free download on the App Store and Google Play.

Perfect Corp aims to continue to push the frontiers of technology to transform how consumers, content creators and beauty brands interact together.