New IOT device tracks consumption for grocery shopping

A Silicon Valley start-up, AVOCADO, has introduced a new way for Americans to shop for groceries and other household items.

AVOCADO's Pie, an Internet of Things (IoT) device using sensors and machine learning, automatically tracks and orders groceries and household items weekly. Groceries are delivered to the customer’s doorstep by AVOCADO's delivery partners such as local stores, grocery services, food distributors and so on.

The company’s market study shows about 57% of consumers consider grocery shopping a chore and would love to see it automated as ordering 30 to 40 grocery items weekly individually can be cumbersome. "Pie is a huge step in grocery shopping automation. It is the only device of its kind and it creates unprecedented value for our customers," said Srikanth Kakani, founder and CEO at AVOCADO.

"Our philosophy is to focus on providing value to customers and everything else will figure itself out. An above-board customer service is part of our value proposition. We ensure one hour resolution for the majority of customer issues. This results in happy customers and a lot of referrals," said Pradyumna Gupta, founder of AVOCADO.