playSpot engaging more shoppers in China

Ksubaka revealed that it has broken through the 5,000 barrier of installed playSpots across China. playSpots is a sophisticated realtime analytics platform providing campaign owners with deep data driven insight into activity results. These interactive kiosks connect with consumers at the physical point of purchase — for example, in stores by oering  fun mini games that take the consumer on a branded game journey. Key brand messages and information are played out through game play with rewards and hers redeemable once the session has been completed.

In China, Ksubaka said its direct to- consumer media network engages with more than 10 million shoppers each month. Importantly for brands featured in Ksubaka’s playSpots kiosks, each shopper is engaged with a bespoke interactive experience. A typical fun game session lasts for one minute — Ksubaka calls this a ‘Moment of Joy’ (MoJo). Games are provisioned to the network over-theair.

Brand campaigns can be tweaked and optimised in a matter of minutes across the entire network, providing full control and a level of understanding, right at the point of purchase.