Revionics extends Markdown Optimisation solution

Revionics Inc., which delivers solutions for omnichannel merchandising strategies, has announced the latest release of its Markdown Optimisation solution. This provides new capabilities that enable retailers carrying short life-cycle products – such as fashion products – to localise and prioritise decisions at speed and scale for increased profitability.

The new enhanced solution helps retailers optimally localise and prioritise start-date, cadence, depth and Distribution Centre (DC) allocation decisions by taking inventory depletion rates, shopper demand patterns, seasonality, budget and labour constraints.

Revionics CEO Marc Hafner said: “Across the board markdowns have challenged retailers for decades. Typically, retailers have struggled with ‘too much too soon’ or ‘too little too late’ due to enterprise-wide, emotional decisions which haemorrhage margins and do not achieve financial objectives. Our solution combats this challenge and fuels fact-based markdown decisions that align with local shopper-demand for optimal profitability and a strong competitive edge.”

Revionics says its solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel shopping episode – online, in-store, social and mobile.

The solution is offered on a scalable, high performance cloud-based SaaS platform.

Revionics Markdown Optimisation supports both markdown event planning as well as ongoing in-season markdown recommendation processes and automatically adapts ‘next step’ recommendations weekly or on-demand as new trends emerge.