SAP Hybris Commerce provides rich shopping experience across platforms

SAP SE has released its new Hybris Commerce solution, making it even simpler for businesses to deliver compelling shopping experiences, personalised for each customer. This comprehensive, omni-channel solution advances the way both business-to-business (B2B) and business-to-consumer (B2C) companies engage their customers, while simplifying their technology landscape.

“With SAP Hybris Commerce, we’re providing a rich shopping experience across multiple platforms, including mobile, that cater to customers around the world and help us drive sales and increase brand awareness,” said Jim Ferolo, vice-president of digital and marketing technologies for Maui Jim, a US-based manufacturer of sunglasses. “We connected SAP Hybris Commerce on the front-end with SAP ERP on the backend so that when customers place orders online, the software updates and stores customer records, inventory and other information in the ERP system and our on-premise CRM solution.”

The new release of SAP Hybris Commerce contains several enhancements, including:

• SAP Hybris customer experience solution — A redesigned content management system with a new user interface (UI) allows marketers to easily manage content across all channels in a single business tool. As a result, they can create personalised sites and experiences in the context of the customer more intuitively than ever before.
• New promotions engine — Flexible and easy to extend, this new feature allows business users to create and deploy dynamic promotions on the fly without IT involvement, putting full control over promotions directly in their hands.
• Customer support — A new back-office UI includes all the capabilities customer service and sales agents need to provide exceptional service and sales support across all touch points.
• Enhanced back-office — The back-office framework has been enhanced with new validation capabilities and widgets to make it easier and quicker to build customised applications and business tools.

“Omni-channel commerce and the ability to deliver exceptional digital experiences are more important than ever,” said Brian Walker, chief strategy officer, SAP Hybris. “With this latest release of SAP Hybris Commerce, we have continued to drive the industry-leading commerce platform forward with integrated enterprise customer experience management tools, improved customer service solutions, and a new, robust omni-channel promotions capability. Our commerce platform has tremendous breadth of capability across both B2B and B2C, which extends beyond commerce to encompass the full front office through the SAP Hybris suite of customer engagement and commerce solutions.”