Senior executives boost Myer's development

Australian retailer Myer has announced a series of executive appointments to put in place a strong executive team for its next phase of development.

Former Apparel Group CEO, Daniel Bracken, and Australia Post’s executive general manager of e-commerce and parcel services, Richard Umbers, are set to join the leading department store.

Bracken will join the company in a new role as chief merchandise and marketing officer, reporting directly to Myer CEO Bernie Brookes. He will manage the merchandise areas of design, sourcing, buying and manufacturing, as well as advertising, digital, marketing, events, and execution of the Myer brand strategy.

Since 2011, Bracken has been CEO of The Apparel Group, which owns the Sportscraft, SABA, Willow and JAG brands.

Umbers will join Myer as chief information and supply chain officer, which is also a newly created position.

In this role, Umbers will manage the key areas of Myer online services, information technology including payment systems, supply chain and the Myer one loyalty programme. Umbers will also oversee the further development and strengthening of Myer’s omnichannel offering.