Shopmatic joins hands with the Asia-Pacific MSME Trade Coalition

Singapore-based e-commerce company Shopmatic has announced its strategic partnership with the Asia-Pacific MSME Trade Coalition (AMTC), a working committee of the Asia Business Trade Association (ABTA). The association is aimed at extending Shopmatic’s e-commerce offerings and technological capabilities to more micro, small and medium enterprises (MSMEs) in various high-potential markets across the region through AMTC, enabling them to build, launch, manage and scale their online presence in a seamless and hassle-free manner.

Shopmatic’s latest partnership is aimed at empowering micro, small and medium businesses across the Asia-Pacific region. As part of the association, Shopmatic and AMTC will work closely on several initiatives aimed at enabling better business opportunities for MSMEs – locally, regionally, and globally. Businesses in the high-potential sector will also be able to access the benefits offered by both organisations as an automatic feature of their memberships with either Shopmatic or AMTC.

Yen Ti Lim, COO and co-founder of Shopmatic, said: “The Asia-Pacific region is one of the most vibrant, dynamic and exciting geographies, especially given the rapid technological adoption that the region has witnessed recently. Despite this, many MSMEs are yet to fully tap into the massive business potential that this growing digital penetration represents due to unfamiliarity with technology or a lack of expertise. This is the gap that we, at Shopmatic, have been addressing. We have also been working towards building a holistic and well-integrated e-commerce business ecosystem that allows smaller businesses to take their businesses to other markets across the globe through the online medium. The association with AMTC will allow us to reach out to more businesses in the region, as well as to bridge the gap between smaller businesses and government agencies, furthering our mission of enabling MSMEs to scale their operations online, conveniently and without hassles.”

The association with AMTC will also allow Shopmatic to gain greater participation and voice in trade development initiatives across the region, as it looks to empower more MSMEs with the tools required to make the digital leap and be more relevant in an increasingly digital-first business ecosystem. The Singapore-based platform has already assisted more than 110,000 customers in India, Singapore and Hong Kong to build their online presence through its technology-led solutions and end-to-end e-commerce ecosystem. Partnering with AMTC, the largest MSME-focussed group in the Asia-Pacific, will also help Shopmatic in building an MSME-friendly environment in line with government policies across multiple geographies.

Annie Fong, project director at AMTC, said: “Our main goal at AMTC is to advocate and facilitate the growth of international trade in the region for micro, small, and medium enterprises. Shopmatic’s e-commerce platform will enable members of AMTC to quickly develop an online presence, start selling, and grow trade in the region. Existing subscribers on Shopmatic will benefit from AMTC’s expanding library of resources, region wide network and support from a pan Asian trade association. We are delighted to enter this collaboration between AMTC and Shopmatic, an alignment to our mutual commitment to supporting growth in a digital economy.”

Shopmatic has been helping businesses of various sizes across multiple domains to digitise their offerings and increase their readiness to serve today’s tech-savvy consumer base. The platform provides end-to-end assistance for businesses to create their online stores – from choosing free domains and templates to importing pictures and textual content, facilitating listings on major e-commerce platforms such as Amazon and eBay, and accepting digital payments. It has also entered into strategic partnerships with leading domestic and international companies in order to enable smoother operations for business owners.