South Korea’s food industry bolsters offerings to golfer

Golf courses in the country have been surging in popularity since the pandemic.

The South Korean food industry is strengthening its offerings at golf courses, which have been enjoying a boom since the outbreak of the pandemic, Korea Bizwire reported.

For instance, Ourhome rolled out new soft ice cream in collaboration with Vietnamese café brand, Cong Caphe, targeted at golfers who have been unable to take golf holidays abroad.

Meanwhile, over 3,800 sets of golf ball-shaped bread that Shinsegae Food released at the Jayu Country Club in Yeoju, Gyeonggi Province in March were sold in only four months.

Seoul Jangsoo has also been selling slushie-type “makgeolli,” a South Korean traditional grain-based alcoholic drink, at six golf courses starting from June. It plans to ramp up its sales coverage to about 20 golf courses.

“The food industry is strengthening the food and beverage business targeting golf courses since domestic golf courses have been enjoying a surge in popularity since the outbreak of the coronavirus, and the number of people playing golf, including the MZ generation, is increasing,” an industry official said.