Taiwan’s JustKitchen to launch first Hong Kong store in June

It is expecting to develop mixology-based items in the near future.

Taiwan-based ghost kitchen operator JustKitchen is launching its first location in Hong Kong in mid-June, which will be situated in the mixed-use urban area of North Point in the Eastern District, according to a press release.

It is expected to initially launch with a select portfolio of its food menus, including Body Fit, Craftsman's Soul-Made Ramen, Boba Mania and BIT Beef Noodle, along with Formosa Chang as its partner brand. JustKitchen also expects to develop and offer mixology-based items and menus in the near future.

At the outset, the company's food delivery partners are expected to be Foodpanda and Uber Eats. The store will also have delivery access to the areas of Fortress Hill, Quarry Bay and Tai Koo, and is expected to be open in mid-June.

The company believes that the Hong Kong market can support about six to eight of its ghost kitchen locations.

JustKitchen is looking to enter the market by deploying a decentralized operating model, supported by its cloud-based technology, by combining the outsourcing of non-core or laborious food preparation activities with in-house meal production and order finishing for delivery.