UGG features Rosie in fall campaign

Kicking off the fall season, shoe brand UGG, a division of Deckers Brands, unveiled a first look at its new campaign featuring the brand’s first-ever Global Women’s Ambassador, actress and supermodel Rosie Huntington-Whiteley.

Rolled out last month and running through the holiday season, the spirited five-part digital video series celebrates the iconic style and highly-coveted feel of UGG boots. The original Classic Boot has expanded into five reimagined collections that offer more versatility and styling options. The new collections include: The new Classic, Classic Street, Classic Luxe, Classic Cuff and Classic Slim.

The launch creative showcases Huntington-Whiteley styled in five silhouettes from each of the new collections, as well as the first digital video introducing Classic Street. In the still image, Huntington-Whitely is seen wearing the Abree Short, the Classic II, the McKay, the Classic Cuff Short and the Kristin in the brand’s iconic Chestnut colourway.

“I’ve always loved the soft and luxurious feel of UGG,” said Huntington-Whiteley. “I am honoured to be the ambassador for a brand that fits so effortlessly into my lifestyle. No matter where I am, UGG always makes me feel at home.”

Lending her signature style, lighthearted humour and vivacious personality, Huntington-Whiteley will be featured throughout the fall campaign comprised of five digital video and still photography executions that highlight the countless ways to work UGG into shoppers’ fall wardrobe.

“The fall campaign showcases that there’s more to UGG than just our iconic Classic Boot,” said Nicks Ericsson, UGG marketing director, Women’s. “Rosie personifies the spirit of the brand perfectly with her warm personality and globally renowned, effortless style. It is a true pleasure working with her and we’re thrilled to have her as our first Global Women’s Ambassador.”

Founded in 1978 on the shores of Southern California and used by generations, today there’s an UGG style for every occasion, says the company.