UK-based Dyson opens first Korean flagship store

The store features products from vacuum cleaners to hair appliances.

British home appliance maker Dyson has opened its first flagship store in South Korea; it is also the first flagship store to be directly run by Dyson Korea since the Korean unit was established in 2018, Yonhap reported.

Dyson Demo Store opened at IFC Mall in western Seoul, featuring all of Dyson's products and services. The employees of the 323-sqm space, who were trained by Dyson engineers, are assisting consumers in selecting products from vacuum cleaners to hair appliances.

"We want to offer a place where people can explore, test and try Dyson's full lineup of technology, get advice and support on everything from their first demo store in Korea," Dyson Korea’s managing director Tomas Centeno said.