Under Armour taps flexReceipts to power enhanced digital receipts

Global athletic performance brand Under Armour has recently selected smart e-receipts provider flexReceipts to power the digital receipts across Under Armour's retail locations in North America.

The company said flexReceipts’ proven ability to capture valid emails, increase loyalty sign-ups, drive repeat purchasing and enhance the post-sale engagement experience, along with its native integration with Under Armour's Aptos point-of-sale (POS) solution, made flexReceipts the optimal choice. Brent Ott, senior manager of Athlete and Teammate Retail Experience for Under Armour explained: "Under Armour athletes [customers] deserve the best connected experience, and with flexReceipts, we can now engage with brand right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

flexReceipts’ digital receipts are natively integrated into Aptos Store POS, allowing retailers to easily add and configure flexReceipts directly from their Aptos POS software in just days, according to the company. Under Armour joins a roster of Aptos brands that have enabled flexReceipts dynamic digital receipts within their POS systems, including health and nutrition company GNC, women’s wear boutique Laura Canada, and specialty retailer Destination XL.

"As a market leader, consumers actively seek to engage with the Under Armour brand and its performance products. We are proud to support Under Armour's post-sale, consumer engagement strategy in North America," remarked Tomas Diaz, chief executive officer of flexReceipts.

By Muneerah Bee