US fast food chain Nathan's Famous expands to SEA

It is launching in Indonesia, Malaysia, and Singapore in a tie-up with Intelligent Kitchens.

US-based fast food chain Nathan’s Famous is expanding its products to Southeast Asia in Indonesia, Malaysia, and Singapore where it will also introduce its new virtual kitchen concept, Wings of New York.

Through a partnership with Intelligent Kitchens, Nathan’s Famous will bring both its flagship brand and Wings of New York to the three countries, with plans to open more than three locations.

The Nathan’s Famous menu will include its signature hot dogs and crinkle cut fries, as well as premium beef burgers, crispy and grilled chicken sandwiches, premium milkshakes and much more.

Meanwhile, the Wings of New York menu will include tenders a la carte, wings and French fry combos and Harlem-style chicken and waffles.

The company will also be expanding to Mexico, Canada, and Brazil, which will make it available in 16 countries globally. Nathan’s Famous and Wings of New York will be available in a multitude of ways, including brick and mortar locations, ghost kitchens or retail.