Watsons expands to Middle East in Dubai store launch

The store features digital tools such as skin analyzers.

Health and beauty brand Watsons has opened its first flagship store in the Middle East at the Dubai Mall, following the franchise agreement between Al Futtaim and A.S. Watson Group, according to a press reelase.

Spanning over 3,100 sqft, the flagship is equipped with state-of-the-art digital tools such as skin analyzers, Virtual Make Up Try On, exclusive products, and personalized consultations.

The flagship store offers exclusive global and K-beauty skincare brands, EX1, Hada Labo and Holik Holika, as well as specialised skincare providing dermacosmetics and natural skincare.

The store also features a trial zone called “I’m MINI”, providing options of trial size products for customers to try and find the products that suit their needs.