AliExpress opens store in Barcelona shopping center

The store will bring over 800 brands, including those in the electronics sector.

Alibaba’s global marketplace AliExpress has opened a physical store in Barcelona’s Gran Vía 2 shopping centre, aiming to cater to growing local demand for popular brands and products on its online platform, a news release revealed.

The integration of online and offline shopping will bring over 800 brands, including international computers, communication and consumer electronics brands such as Xiaomi, Intel and Apple, as well as digital innovations from local brands InnovaGoods and Cecotec.

Shoppers can also sync their records for online and offline purchases using their AliExpress account and enjoy the same discount benefits and after-sales services as online.

The Barcelona store is the third AliExpress outlet in the country since the first store launched in 2019.

Photo by: Marco Verch -- foto.wuestenigel.com/ creativecommons.org/licenses/by/2.0/