Australian businesses embrace pop-ups for omnichannel success

It offers businesses a low-cost way to maintain a physical presence without the expenses of traditional stores.

Businesses in Australia are increasingly adopting the pop-up trend as a crucial element in achieving omnichannel success.

According to the 2024 Inside Australian Online Shopping report, about 60% of businesses experienced improved customer engagement with an omnichannel approach. 

The report said that 90% of businesses ranging from small-scale online ventures to larger enterprises are considering establishing a physical presence in the next two years. However, given rising rental costs, exploring lower-cost alternatives becomes imperative to them.

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“Pop-ups and markets are a popular way to maintain a physical presence without the high overhead costs associated with a traditional brick-and-mortar store,” the report noted.

Additionally, pop-ups provide numerous benefits beyond financial considerations, including the ability to test new markets and increase brand awareness.