Bluebell Group launches LeSportsac in Australia
LeSportsac opened a pop-up store and will launch its e-commerce website in the market.
American lifestyle brand LeSportsac partnered with Asian brand operator Bluebell Group to facilitate its expansion into the Australian market.
In a statement, Bluebell Group said that it will be leading the operations and marketing of LeSportsac, as well as the brand’s future development in the market.
ALSO READ: Australian consumers trust in purpose-driven brands
As part of the launch, LeSportsac opened an exclusive pop-up in The Galeries in end-November which will run for six months, and its e-commerce site will be launched in mid-December.
LeSportsac has previously collaborated with Bluebell Group for its Singapore, Malaysia and Taiwan expansion.