Source: Korea Bizwire

Candy store behind ‘Squid Game’ dalgonas draws huge crowd

Most customers challenged themselves with the umbrella-shaped dalgona.

An elderly couple that has been selling candies in Seoul’s main theater street of Daehangno for 25 years hit the jackpot after creating the dalgona candies that appeared in the hit Korean drama series “Squid Game,” Korea Bizwire reported.

Shop owners Lim Chang-joo and Jeong Jeom-sun were asked by Netflix last year to come to the studio and make dalgonas for three days. Social media has since been flooded with posts showing the couple’s dalgona store teeming with customers.

The couple said that they had to make dalgonas all day long.

“We used 15 kilograms of sugar. I think we made around 300 dalgonas,” the couple said. “Dalgonas with even the slightest burns on the edge couldn’t be used in the show, so we had to remake them many times.”

Most of the customers at the dalgona shop challenged themselves with the ‘umbrella’ dalgona, the hardest shape to make during Squid Game’s dalgona round. The umbrella frame they use to make the umbrella dalgonas is the same as what appeared in the series.

Out of numerous challengers, only a couple customers have succeeded in making the umbrella shape, the couple said.

 

Follow the links for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.