, Thailand
Photo from Central Retail Group

Central Department Store invests $109.38m to transform Central Chidlom into a luxury department store

Central Chidlom is projected to open in December this year.

Central Department Store, a subsidiary under the Central Retail Corporation, invested over $109.38m (THB4b) to convert Central Chidlom into the luxury department store, The Store of Bangkok.

The department store is envisioned with a “one-stop-shopping” experience through world-class design, elegant architecture and curated selection of luxury brands.

The new Central Chidlom will feature enhanced architecture with wide-open spaces, a vibrant façade and a Sky Bridge, aiming to enhance the mall experience for Thai shoppers.

ALSO READ: Manolo Blahnik Group joins forces with Bluebell Group for Hong Kong launch

The department store will house the fashion-centred areas Luxe Galerie and Shoes Avenue, the beauty and wellness section Beauty Galerie, and the youth-centred space Sneakers Boulevard, as well as a wide array of dining destinations and customer lounges.

“Evolving over more than five decades alongside Thai customers and the retail industry, today marks another significant step as Central Chidlom ventures towards becoming a luxury department store,” Natira Boonsri, CEO of the Central Department Store Group, said.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.
Ingka Group unveils strengthened climate targets
It focuses on reducing GHG emissions, carbon removal and storage, and contributions beyond the value chain.
How can retailers improve customer value and operations
Businesses must adopt a unified commerce strategy to meet consumer demand for seamless transactions driven by technology.

Exclusives

AI prompts fearless dive into corporate reinvention
Siam Piwat Group’s digital chief touts AI’s transformative power in boosting customer value, personalisation, and brand trust.
Indonesia’s future of retail lies in a blended approach
Industry leaders discuss the innovative strategies to meet evolving consumer needs at Retail Asia Forum 2024