Central Retail appoints new Robinson Department Store CEO

Ood Natthira Bunsri previously served as Central Retail Group CCO.

Thailand-based omnichannel retailer Central Retail Group appointed Ood Natthira Bunsri as the new CEO of the Central and Robinson Department Store brand.

In a statement, Central Retail Group said Bunsri accepted the post, where she will help propel the company's international scene.

Bunsri’s appointment serves as one of the core strategies from Central Retail for solidifying its reputation in Thailand and establishing its presence in the global market with signature service and innovative shopping experiences for customers.

An heir to the Chirathivat family, Bunsri has been an experienced figure in the retail industry for almost 20 years. She held a bachelor’s degree in economics from Boston College and an MBA from Harvard Business School.

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Before her tenure in Central Retail, Bunsri shared her expertise in store transformation with the remodelling of the Zen Department Store at CentralWorld, Central Ladprao Department Store, and Central Chidlom Department Store, aiming to set the standard for Thai retail from local malls to mega projects.

Under the major Thai conglomerate, she served as Chief Commercial Officer, overseeing the partnerships of Central Retail with other businesses, integrating omnichannel marketing with its mall operations, promoting the company’s corporate social responsibility (CSR), and creating shared social value (CSSV) initiatives.