Central Retail launches new payment option in CMG stores

Shoppers may opt to use BNPL across 22 brands. 

Shoppers of brands in stores under the Central Marketing Group (CMG), the international brand distributorship arm of Central Retail Corporation (CRC) may now avail of the buy now, pay later (BNPL) option. 

The CRC recently partnered with ATOME, to offer its shoppers a new payment option that will allow them 3 interest-free installments without additional fees. 

READ MORE: BNPL credit products value to rise to $576b by 2026: report

This will be applied across 22 brands in more than 200 boutiques under CMG in Thailand.

"Thailand retail is very attuned to ever-changing global retail trends. Customers increasingly look for flexible and creative payment methods in our stores and online,” Maciej Ryszard Koprowski, Head of Marketing & Corporate Office, said on behalf of CMG President Edwin Yap Hawson.

“At CMG, we focus on creating an unrivalled shopping experience across all our brands we operate. We aim to delight our customers by responding fast to their evolving needs.”