Central Retail subsidiary is Reebok’s sole distributor in Thailand

CRC Sports entered a partnership with Authentic Brands Group.

Central Retail Corporation subsidiary CRC Sports is now the sole distributor of the Reebok brand in Thailand after entering a partnership with the Authentic Brands Group.

In a statement, CRC Sports said that it will be in charge of all Reebok’s retail stores, e-commerce operations and wholesale distribution in the country.

“The heritage and potential of Reebok and its product portfolio supports our efforts to offer even more of the best sporting trends to the new generation,” CRC Sports Company Limited President Tony Morton said. “To have a world-renowned sports brand like Reebok in our portfolio helps to solidify our position as the go-to destination for sports apparel, shoes and sports equipment.”

The company added that it is planning to expand the Reebok network to over 100 locations this year, and renovate five concept stores. It also targets to grow the brand’s presence on Supersports.co.th, Reebok.co.th and other e-commerce platforms as it aims to reach 20% of total sales for its online channels in 2022.

Central Retail’s subsidiary will also continue to offer several other channels to shop through Click & Collect, Personal Shoppers, Call & Shop, Line Chat & Shop, and Facebook Live events to provide “a true omnichannel retail experience” to its customers.