Chuck E. Cheese enters Australia

Planned stores in Australia will feature a reimagine store concept from the pizza brand’s history.

Family entertainment restaurant brand Chuck E. Cheese entered a strategic master franchise partnership Royale Hospitality Group, marking the company's expansion to the Australian market.

In a statement, Chuck E. Cheese said the multi-unit agreement will launch a reimagined Chuck E. Cheese kid-friendly experience that combines the classic offerings of the pizza chain with interactive features and activities.

The idea is to present a variety of experiences catered to families, featuring a wide variety of menu choices, popular arcade games, and immersive forms of entertainment.

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“We are thrilled to bring the magic of Chuck E. Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences,” Mario Centola, COO of Chuck E. Cheese International, stated.

Chuck E. Cheese’s entry into the Australian market is one of its numerous efforts for global expansion in new markets like Asia and Europe. Currently, several of its stores are undergoing remodelling, upgrading its entertainment offerings, and making its license more available.