Coty launches Max Factor in India

This is in partnership with beauty retailer House of Beauty.

Beauty giant Coty has launched its renowned cosmetics brand Max Factor in India.

The launch is in collaboration with beauty retailer House of Beauty and features global brand ambassador Priyanka Chopra Jonas, aiming to bring Max Factor's bestselling products to Indian consumers.

“Max Factor is entering a new era of exciting growth in India,” said Kristina Strunz, managing director of Coty Southeast Asia and India, in a statement.

“With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers," she added.

House of Beauty’s Chief Business Officer, Sanjali Giri, added: “We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country.”

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