Dessert brand Sprinkles targets Asia expansion

It will first launch in South Korea.

US-based dessert company Sprinkles is expanding its franchise to South Korea, marking its entry into the Asian markets.

In a statement, Sprinkles said it plans to launch in Singapore and Malaysia.

"Sprinkles is a beloved global brand and we are thrilled to see so much interest. We are excited to embark on this global franchising journey and share unforgettable moments of joy. We are also proud to partner with the incredible women at the helm of our U.S. franchise bakeries, continuing our mission of growing responsibly and equitably,” said Sprinkles CEO Dan Mesches.

ALSO READ: L’Oréal partners with Korean beauty company Chowis for advanced hair care service

Sprinkles is working with its international franchise partners SPC Samlip and Bridgeport Investments.

The company aims to open 18 bakeries overseas in 2024.