DoubleDragon's CityMall opens first Jollibee Group multi-brand store

This allows customers to order from all four brands in one transaction.

DoubleDragon's CityMall in Calamba, Laguna has launched the first Jollibee Group Multi-Brand Store, combining Jollibee, Mang Inasal, Greenwich, and Chowking into a single kitchen. 

This allows customers to order from all four brands in one transaction.

This new format allows customers to order from all four brands in one seamless process, eliminating the need for separate queues and payments.

"DoubleDragon expects this new and innovative Multi-Brand format of the Jollibee Group to complement and blend well to the provincial community center concept of CityMall, and we are looking forward to soon see this new innovative format eventually in all the CityMalls in Luzon, Visayas and Mindanao," said DoubleDragon Chairman Edgar Injap Sia II.

DoubleDragon is also set to open its 50th CityMall in Antique in the second half of 2024, making it the third-largest mall developer in the Philippines. 

The company aims to achieve optimal market relevance with its 50 CityMalls by 2025.