FairPrice Group relaunches 'Save Every Day' campaign

It offers customers over $2,000 in savings.

The FairPrice Group (FPG) has announced the return of its "Save Every Day" campaign, running from June to September.

The discount program offers customers over $2,000 in savings through more than 400 vouchers available on the FPG App.

Launched to support the government's efforts to manage inflation, the campaign complements the upcoming release of CDC Vouchers at the end of June. FPG first introduced this initiative in 2021 to help Singaporeans afford essential items amidst rising costs.

"Our aim with the Save Every Day Campaign is to help alleviate some of the financial burden that so many in Singapore are facing by providing them with increased access to the staples that they need,” said Vipul Chawla, group CEO of FairPrice Group.

The vouchers cover a range of products, including food, household goods, and personal care items. In 2023, 1.5 million vouchers were redeemed, a significant increase from 2022. Popular items included milk, oats, and facial tissues.

The campaign is valid at all FairPrice, FairPrice Finest, FairPrice Xtra, and Unity stores. Customers can apply digital vouchers through the FairPrice Group app or scan physical vouchers at checkout. Multiple vouchers can be used per transaction.

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