Gap Inc. enters India market

This is thanks to its partnership with Reliance Retail.

Reliance Retail Limited has partnered with Gap Inc. to bring the American fashion brand to India.

The long-term franchise agreement provided for the establishment of a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms for Gap.

“Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe, whilst continuing to diversify our business portfolio through our partner-based model,” Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc., said.

Reliance Retail will bring the American brand to Indian consumers, offering them its “youthful, optimistic fashion” for men, women, and kids.

“We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers,” Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd. said.

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