Japan’s Yoshitsu opens physical store in Hong Kong

It plans to open two more stores within the year.

Japanese beauty and health retailer and wholesaler Yoshitsu Co. opened its physical store in Hong Kong on 30 August, a move in line with its long-term expansion plan in the market.

In a statement, Yoshitsu said the store is located at No. 118, 1/F, Nina Tower 1, No. 8 Yeung Uk Road, Tsuen Wan in New Territories. It will offer a range of cosmetics, skincare, fragrances, and body products.

It will also provide customers with personalised beauty assistance in looking for trending and new products.

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Yoshitsu Principal Executive Offices Mei Kanayam said the new store will offer a 5% discount until 15 September as part of the opening.

“We are planning to have two more new stores open in Hong Kong in the remainder of 2022 and are excited to bring the beauty experience we offer to more new customers. We believe that our expansion strategy is in line with our goal to increase market share and achieve long-term growth,” he added.