JD launches e-space physical store brand in Xi’an

The store will have 11 themed experience zones and 29 product interaction zones.

JD.com launched the “JD Mall” brand, the upgraded version of its E-Space omnichannel retail experience store via an online press conference, the company said in a news release.

The brand will first debut in Xi’an, China, on 30 September. With an area of 42,000 square metres across five floors, it offers an immersive omnichannel shopping experience to consumers through 200,000 items from over 150 domestic and international brands.

The mall will have 11 themed experience zones and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, massage, etc, making it a multi-scenario and fun space for customers.

Consumers are able to place orders through the official WeChat Mini Program by scanning QR codes on each of the items, and JD will handle the last-mile delivery to their doorsteps. A selection of products also supports 2-hour delivery and 24-hour installation services.

In addition to traditional categories such as electronics, home appliances, and digital accessories offered in E-Space, JD Mall also provides items in home, furniture, kid, smart healthcare products, and auto accessories.

At the same time, JD Mall offers one-stop home design services and home appliance package purchases.