JD.com rolls out omnichannel initiatives in lockdown-hit Shanghai

Seven Fresh has collaborated with grocery suppliers to transport basic supplies.

JD’s online platform has been rolling out a series of initiatives to supply fresh produce and life necessities amidst the nine-day lockdown in Shanghai from 28 March to 5 April, the company revealed in a news release.

JD’s omni-channel supermarket Seven Fresh has formed collaboration with major vegetable and breeding bases and factories across the country to transport supplies such as fruits, vegetables, rice, flours, cooking oil, milk, and frozen food to stores in Shanghai.

Virus prevention and disinfection measures have been strictly followed in the preparation of fresh produce in the supermarkets from sorting, cleaning, cutting, packaging to labeling, and all staff are required to have a “green health code”, the company said. Imported cold-chain products are also sampled for nucleic acid tests and receipts are kept for traceability.

JD’s local on-demand retail services including JD Daojia (JDDJ) and Shop Now have also prioritized supplies and delivery manpower. Currently, the majority of supermarkets, fruit shops, vegetable markets, drug stores, and other retailers are maintaining normal online operations on JDDJ to serve local residents, the company said.

Dada Now, the delivery platform of Dada Group of which JD.com is a majority shareholder, summoned couriers around Shanghai to ensure delivery capabilities in the downtown area whilst the company provided personal care measures and subsidies for frontline workers.

Moreover, JD Fresh and JD Logistics have donated 68,000 items of fresh milk, fruits, vegetables, meat products and more to meet the immediate demand spike.