JD’s Seven Fresh, Muji launches fresh food complex in foray into Shanghai

Muji’s store provides an expanded food selection compared with its other stores.

Japanese retail giant Muji has launched a fresh food complex in collaboration with JD.com’s Seven Fresh in Shanghai, spanning an area of over 4,000 sqm to offer a wide range of meal solutions to consumers, a news release revealed.

Featuring a Muji store and a fresh food supermarket, the complex marks the debut of Muji’s foray in the fresh food industry in China, and the first appearance of Seven Fresh, JD.com’s fresh food supermarket chain, in Shanghai.

Compared with traditional Muji stores, the store inside the complex provides an expanded offering of food selections including ramen, oatmeal, frozen food, ice cream, and pizza. It also introduces Muji’s fashion brand Muji Labo and Muji Walker.

The supermarket area adopts an omni-channel approach by incorporating both online and offline services to serve different needs. Consumers can order products via the Seven Fresh app to get orders delivered in as fast as 30 minutes.

In June 2020, Muji launched a new format, Mujicom, at JD headquarters in Beijing, providing employees selected products such as daily necessities and food, including lunch boxes featuring simple meals.