KFC Singapore eyes 40% increase in breakfast sales in next 3 years

The fast-food chain will be increasing its ad spend to achieve this.

KFC Singapore announced plans to increase its breakfast sales by 40% in the next three years by increasing its ad spend.

The fast-food chain will quadruple its ad spend with focus on its breakfast menu.

“The KFC Singapore breakfast items refresh, and marketing push, are strategic business decisions to drive increased revenue in the A.M. slot,” Lynette Lee, General Manager of KFC Singapore, said.

“We know that Singaporeans simply love our fresh chicken and Original Recipe flavour, and we encourage them to satisfy their cravings by experiencing #UnboringMornings with KFC Singapore.”

As early as April 2021, KFC Singapore had introduced freshly made waffles, which led to a double digit increase in its breakfast sales.

In the second half of 2021, the chain also further stepped up its breakfast menu through the new Mushroom Original Recipe Twister, and the Original Recipe Riser and Egg.

These will be available in its breakfast menu, starting 8 February.