Levi's reopens store in Bangkok

The expanded store now stands as the largest Levi's outlet in Southeast Asia.

Levi Strauss & Co. (LS&Co.) has reopened its Levi's store at CentralWorld Mall in Bangkok.

Spanning 364 square metres, the expanded store now stands as the largest Levi's outlet in Southeast Asia.

Located in Bangkok's Chidlom district, the Levi's NextGen Indigo store offers an enhanced shopping experience with a wide product selection. It features Thailand's second Levi's Tailor Shop, allowing customers to customise their Levi's apparel with embroidery, patches, and more.

The store will also showcase collaborations and seasonal exclusives, including a limited-edition collection with Sundae Kids, a group of Thai artists known for their unique designs.

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"Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world's most popular destinations for international tourists," said Sameer Koul, general manager for Southeast Asia and country manager for Thailand at LS&Co.

"Levi's CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand,” he added.